Here’s my winning entry for the TCA’s logo contest!
In May of 2020, the Toronto Curling Association held a contest to design their new logo. After review from the board, I was brought on to refine the icon, and create additional content for the organization’s redesign.
The new logo takes its form from Toronto City Hall, merging the UFO-like architecture with the rings of a curling house to create a simple, modern evolution of the organization's old wordmark.
Here's how it works:
The new design comes as an evolution of today’s TCA logo, while reflecting the association’s goals & bringing the design into today’s visual style.The re-design takes the visual imagery of Toronto’s City Hall from a top-down perspective.
Council chambers & the two office towers form the icon, abstracting the shapes so they resemble the rings of the house (the 12-foot as the towers & the 4-foot as the dome).
This new logo is simple, and still connects the association to the city of Toronto–but not so much that it cannot be a separate, recognizable entity.
Being this abstract, the icon is incredibly versatile and adaptable to nearly any situation - simple shapes can be expanded to patterns, letterforms (O & C), and alternate colour palettes can be made for special events..